The great talent of designer Naoto Fukasawa, who was born in Japan in 1956, lies in giving objects a form that is oriented towards the unconscious behaviour of the person. He implements this design philosophy, which he calls “Without Thought”, in his work for leading international brands such as Muji, ERCO, B&B Italia, Maruni, Magis and Herman Miller. A number of the product icons he has designed are displayed in the MoMa in New York.