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BALMUDA is a Tokyo-based creativity and technology company founded in 2003 by Gen Terao. Born in Japan in 1973, Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band. In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003. Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
